Camp Jeep @ Chicago Auto Show
Environmental Designer, George P. Johnson
Award-winning. Offroad. Indoors.
Camp Jeep has been setting the standard in experiential marketing since the mid-’90s, and in 2017 we brought the whole outdoors inside. The challenge: make average car show attendees feel the freedom of unlimited 4x4 within the walls of the Chicago Auto Show. The visual language I developed for this activation was strong enough to be replicated across dozens of subsequent installations nationwide. It didn't just work once, it became the template.
