Chrysler Pacifica Play Zone @ LA Auto Show 2016

Environmental Designer, George P. Johnson

80 MPG and the kids are still complaining. We fixed that.

The Pacifica Play Zone turned the entry lobby of the LA Expo Hall into a full-blown adventure. Multiple interactive stations pulled in auto show guests of all ages, and a passport mechanic gamified the whole floor, sending families on a hunt for all four "Pacifica Pals" to unlock a prize at the main Chrysler booth. I handled all 2D graphic creative and execution, working alongside the project architect to bring the spatial concept to life.