Dodge @ New York International Auto Show 2019

Environmental Designer, George P. Johnson

That thang got a Hemi?

I grew up at the Detroit Auto Show, studying those booths like homework. Being asked to design one was the test. For Dodge at NYIAS, I pushed the brand's iconic red slash off the floor and straight up the walls: simple, aggressive, unmistakably Dodge. A suspended halo ring and custom column covers made sure every angle of the space was working. No surface left behind.