2024 Volkswagen Dealer Meeting

Senior Designer, seeds marketing + design

100,000+ sq. ft. of environmental branding. One concept. Zero surfaces wasted.

"IN IT" wasn't just a theme, it was a mandate. From multi-story escalator clings to personalized name tags, every touchpoint was designed to pull 1,000+ Volkswagen US and Canada dealers deeper into the brand story. I oversaw all printed graphics end-to-end: concept, design, and production.